ࡱ> [ Rbjbj24ΐΐU%, 11111EEE8}qEYBOOOAAAAAAAEGdA]19OO99A114B999911A99A99:n=,= HEG5= A)B0YB=. H6` H== H1@Oc9q }OOOAAO8OOOYB9999 HOOOOOOOOO  :  0~Nm{t~T[2 0Yef['Y~ Comprehensive Experiments of Economic Management 2 zNxBK027004 f[e48 f[R1.5(uNNQ~0O0]FU0:SS0 z'`(_O V80ё0] z{t0~Nmf[0"R{t0^:W%0e8n{t0DNċ0O d?zN c~R [[N _ TVN0[v'`(NNR 0~Nm{t~T[2 0 z/fbT~Nm{tf[b@b gNNSbQ~0O0]FU0:SS0V80ё0yv{t0~Nmf[0"R{t0^:W%0e8n{t0DNċ0OI{NN _vN_O z 勞[ z/fmv 0"R{tf[ 00 0^:W% 00 0Oif[ 0T 0ϑ~Nmf[ 0V zv~T'`[0 0~Nm{t~T[2 0 ze(Wf[u|~f[`NccvsQ;NNNW@x zvW@x N W{Qf[u"R{t0^:W%0Oif[Tϑ~Nmf[I{vsQtN"R{t0^:W%0Oi0ϑ~NmRgv~T'`[d\Ob cؚf[u{0~NmRg0~Nm{t0~NmKm0^:W%0~NmQV{I{~Nm{t~TbS }(0N0[vvNBlǏ,g zv[Yef[ W{Qf[u gsQ"R{t0^:W%0Oi0ϑ~NmRgv~T'`[d\ObI{ebv[[d\ObSR0 N0[yvn`Q^S[yvTyf[e_QBl[yv{|W_ZP ZPW@xW~TxvzReo:y1t^ё~k100NCQ t^)Rs10% g$Ny؏>keHh0eHhN^bbNNt^TN!k'`R_؏ ^P؏Y\eHhN^bbNNt^TR4t^P؏ s^GWkt^^P؏Y\20gON:NuN2uNTQYe NNaguN~ bD:N2000NCQ 2uNTbNT6ev`QT^:W.Uϑ gsQ vQ6evTisR^`QY Nh 2uNT6evisR^h ^:W`QNNSuvisPit^6evXiNCQ ϑ_}Yϑ}YϑN,ϑ]ϑ_]0.10.20.40.20.1500400300200100 ^:WeΘibls:N6% Θibl|pe:N0.3 Ջ{2uNTvgbDbls[yvNhyNeN)R10 000CQ0WgS?bYv)R(us]0RqTr`0ON2014t^12g31evDN:PhY NhDN:Ph{ 2014t^12g31e USMOCQDN:PS@b gCgvsё 10 000^6e^>k 85 000X[' 100 000V[DNQ

k 50 000^Nzё 25 000g:P 115 000,g 200 000*gRM)Rm 10 000DNT 400 000:PS@b gCgvT 400 000ON(WRg2015t^ .U6eeQ;`\X800 000CQ v^N cWg)RS>es/eN)R0Km2015t^RDёvϑ[yvVDёb,gv{SEBIT-EPSRglvЏ(u 2f[eN [vvBl,g!k[vQ[:NDёb,gv{SEBIT-EPSRglvЏ(u 勞[_{/f(Wf[u]~q~ccNDёb,gv{lQ_SEBIT-EPSRglvtwƋvW@x NۏL Ǐ,g[Of[uccDёb,gv{SEBIT-EPSRglvЏ(u0N [PgeTNhVY"R{ttT[YePg N [Q[10gONS gDё1 000NCQ vQ-Ng:P8R500NCQ hyb)Rs8OHQ100NCQ t^)Rs11nf400NCQ Nt^k)R2.6CQ N20CQ v^N)RN2v^X0ONRQy{D500NCQ gA0B$N*NeHhSO bAeHhSL500NCQ:P8R hyb)Rs10 1uN:PXR NBl)RX^:N50BeHhSL300NCQ:P8R hyb)Rs9 SL200NCQhy k)R:N3.3CQ0N:N30CQ0t^)RN4v^X0ON(u@b_zzs:N3009hncDeA0BeHhvRCgs^GWDёb,gv^ċNvQOR020[)RlQS2013t^Rv:PS@b gCgv;`:N8000NCQ vQ-N lQS:P8R:N1000NCQ cbk182285^6e&>k350472^N]D6065X['304332^Nzё4860AmRDNT8441020AmR:PT470610V[DN470640gP>k280440gbD82180^N:P8R140260eb_DN1820g^N>k4450:PT9341360,g300300D,glQy5070vYOlQy8492*gRM)Rm4638NCgvT480500DN;`14141860:PSNCgvT14141860  "÷}p}c}V}V}D#hXbh@CJOJPJQJ^Jo(h(SCJOJPJQJo(h@CJOJPJQJo(hoCJOJPJQJo(hXbh@CJOJPJQJo('h(Sh@5B*CJPJaJo(phh1s5CJaJo(h(S5CJaJo(h(Sh(S5CJaJh(S5CJQJaJo(h@PJ\h@CJ,PJQJ\h1sCJ,PJQJo(hhXCJ,PJo(h@CJ,PJQJ  4 H ^ | w"dhG$H$WD`"gd@0dhWD`0gd@8Xd G$H$WD`Xgdzn}d G$H$WD`}gd(Sd G$H$WD`gd(Sd G$H$WD`gd@ $dha$gd@$88WDXDdYDd`a$gdhX    ( , 2 4 F H \ ^ f h x z ;m^m^M!h@B*CJPJ\aJo(phh@~CJOJPJQJ^Jo(#hXbh@CJOJPJQJ^Jo(h@CJOJPJQJ^Jo(#h(Sh@CJOJPJQJ^Jo(h(S5CJOJPJQJo(he5OJPJQJaJo(h(SCJOJPJQJ^Jo(#hXbh(SCJOJPJQJ^Jo(h(S5OJPJQJaJo("h(Sh(S5OJPJQJaJo(   p v @ H J R T Z \ f l r v | Ϳۓ汅۞汅۞zzh7 CJOJQJo(hh1sCJOJQJo(h}GCJOJQJo($hz>h1sB*CJOJQJo(phhz>h1sCJOJQJo(h7 h7 CJOJQJo(h7 hCJOJQJo(h1sCJOJQJo(hhCJOJQJo(h@CJPJaJo(,     * @ Z b z ·{kVk{@{+h1shOFCJOJPJQJaJnHo(tH(h1sh1sB*CJOJPJQJo(phh1sh1sCJOJPJQJo(#h1shOFCJOJPJQJaJo(#h1sh@CJOJPJQJaJo(h@CJPJ\aJo(h@CJPJ\aJhfkCJOJQJo(hCJOJQJo(hh7 CJOJQJo(hhCJOJQJo(h7 CJOJQJo(hmcYCJOJQJo(   $dh$G$H$Ifa$gd2T0dhWD`0gd@d 2WD`gd~ dhG$H$WD`gd@d G$H$WD`gd7 "48VX`fhjrɼzo\L>L>zheh{BOJQJ\aJheh{BOJQJ\aJo($heh{BB*OJQJ\aJphheh{BQJaJheh{B\aJ!heh{B5OJQJ\aJo(heh{B5\aJheh{B5QJ\aJh1sCJPJ\aJo(h@CJPJ\aJo(h@CJPJ\aJh@CJPJaJh@CJPJaJo(+h1sh@CJOJPJQJaJnHo(tH kd$$IfT4r"J"L(E  20"44 lap2yt2TT   "(.0248X $$Ifa$gdeFfG Ff@$d$G$H$Ifa$gd2T$dh$G$H$Ifa$gd2TX\`bdfjlnrFf $$Ifa$gdeFfg$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gder$&(0DFHJLRTVXZ`prtvx~׻ױױױ׻y!heh{BB*OJQJaJphheh{BaJheh{BQJaJ$heh{BB*OJQJ\aJphheh{B\aJheh{B5\aJheh{BOJQJ\aJo(heh{BOJQJ\aJheh{BOJQJaJo(heh{BOJQJaJ/ "$(*,0F$$G$H$IfWD`a$gdeFf $$Ifa$gdeFf$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gdeFJNPRTXZ\`rvz~i$$G$H$IfWD`a$gde$dh$G$H$Ifa$gd2TFfdh$G$H$IfWD[`gd2T$dh$G$H$IfWD[`a$gde$dh$G$H$If`a$gde$dh$G$H$Ifa$gdedh$G$H$IfWD[`gde z|~kdh$G$H$IfWD[`gde$$IfWD`a$gde$dh$G$H$Ifa$gd2TFf$dh$G$H$If`a$gd2T$dh$G$H$Ifa$gde$dh$G$H$IfWD[`a$gde$dh$G$H$If`a$gde ,.4<>@DJbdjrtvzصصصؒhehk\W\aJhehk\W\aJo(heh{BOJQJaJheh{BaJo(heh{B\aJo(heh{BOJQJaJo(heh{BaJheh{B\aJheh{BOJQJ\aJheh{BOJQJ\aJo(/FfG# $$Ifa$gde$dh$G$H$Ifa$gd2TFf' $dh$G$H$If`a$gd2T$dh$G$H$If`a$gde$dh$G$H$Ifa$gde  .268:<@BDJdhlnFf) $$Ifa$gdeFfg&$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gdenprvxz $$Ifa$gde$dh$G$H$Ifa$gdeFf/ $$Ifa$gdeFf,$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gde "$&(*,.24HJNPüü|ríí|rüü|rhk\Whk\W\aJhehk\W\aJhehk\W\aJo(hehk\WCJKHaJhehk\WOJQJaJo(hehk\WCJOJQJ^J hehk\Whehk\WCJOJQJ^Jo(hk\Whk\W\aJo(hk\Whk\WB*\aJph"hk\Whk\WCJOJQJ\^Jo(,Ff7$dh$G$H$Ifa$gde$dh$G$H$Ifa$gd(@Ff3$dh$G$H$Ifa$gd2T $$Ifa$gde$dh$G$H$Ifa$gde "$&*,.4JNRTVX\^`Ff?$dh$G$H$Ifa$gde$dh$G$H$Ifa$gd(@Ff;$dh$G$H$Ifa$gd2T $$Ifa$gde$dh$G$H$Ifa$gdePRTVXZ\^`df "$&(0268<>TVXZ\dfjlp꿩hk\W\aJo(hk\WCJOJQJ^Jo(hehk\WCJKHaJhehk\WCJOJQJ^Jo(hehk\WOJQJaJo(hehk\WCJOJQJ^J hehk\W@`fFfmGFfC$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gde$dh$G$H$Ifa$gde$dh$G$H$Ifa$gd(@"&*,.0468FfNFf!K$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gde$dh$G$H$Ifa$gde$dh$G$H$Ifa$gd(@8>VZ^`bdhjlrFf+VFf}R$dh$G$H$Ifa$gd2T$dh$G$H$Ifa$gde$dh$G$H$Ifa$gde$dh$G$H$Ifa$gd(@pr~ֻxmx`O>O!hehfk5CJOJQJ\o(!heh1s5CJOJQJ\o(hfkCJPJ\aJo(h@CJPJ\aJh@CJPJ\aJo(h@B*CJphheh{BCJKHaJheh{BCJOJQJ^Jheh{BCJOJQJ^Jo(hehk\WCJKHaJhehk\WOJQJaJo(hehk\WCJOJQJ^Jhehk\WCJOJQJ^Jo(hehk\W\aJ0DdhWD`gdedhWD`gdedhG$H$WD`gdedHG$H$WD`gd@dhG$H$WD`gd@FfY$dh$G$H$Ifa$gd2T(.0>DRvx|   "8:<>DJLb4ĴqqqqĴĴ_ĴĴq#heh1sCJKHOJQJ^Jo(#heh1sCJKHQJ^JaJo($heh1sB*CJQJ\aJphheh1sCJQJaJ heh1sCJKHQJ^JaJheh1sCJOJQJ\o(heh1sCJOJQJ\!heh1s5CJOJQJ\o(heh1sCJOJQJheh1s5CJOJQJ\D":J"$8L$dh$Ifa$gde$dh$IfWD`a$gdedhWD`gde$dhWD`a$gde 46@BLN$,.0>Nvxܻ|n|_R?$heh1sB*CJQJ\aJphheh1sCJQJaJheh1sCJKHQJaJheh1sCJOJQJ\heh1sCJOJQJ\o(heh1s5CJOJQJo(heh1s5CJOJQJ!heh1s5CJOJQJ\o(heh1s5CJOJQJ\ heh1sCJKHOJQJ^J heh1sCJKHQJ^JaJ#heh1sCJH*KHQJ^JaJLNXblvr]]]]]]]]]$dh$IfWD`a$gdekd[$$IfTlFT0  0t6    4 layt9VST $[J$dhWD`a$gdekd\$$IfTlFT0  0t6    4 layt9VST$dh$IfWD`a$gde$x :RbZn :Rb,>$dhWD`a$gdedhWD`gdedhWDb`gde$dh7$8$H$WD`a$gde$dhWD`a$gdedhWD`gde$dh^a$gde "$8RTV\b0ZɼmZD6Dheh1s5CJOJQJ+heh1s5B*CJOJQJ^Jo(ph$heh1sB*CJOJQJo(ph#heh1sCJKHOJQJ^Jo(heh1sCJOJQJ\o(heh1sCJOJQJ\ heh1sCJKHQJ^JaJheh1sCJQJaJo(heh1sCJQJaJ#heh1sCJKHQJ^JaJo(heh1sCJKHQJaJo('heh1sB*CJQJ\aJo(phZhn| "$8:RTV\b<@,26õõvvv`R`heh1s5CJOJQJ+heh1s5B*CJOJQJ^Jo(phheh1sCJOJQJheh1sCJOJQJo(#heh1sCJKHOJQJ^Jo(#heh1sCJKHQJ^JaJo(heh1sCJQJaJo(heh1sCJQJaJ heh1sCJKHQJ^JaJheh1sCJOJQJ\o(heh1sCJOJQJ\> Rxi]]]]]] dh$IfgdeskdX]$$Ifl00 064 la yt9VS$dh$IfWD`a$gdedhWD`gde  ^ >qkd^$$Ifl00 064 la yt9VS dh$Ifgde>@2 0 H X L!~~m~X~~~~$dh7$8$H$WD`a$gde$dhWDb`a$gdedhWD`gdeskd^$$Ifl00 064 la yt9VS 6:@Bn~    . H J L R r"t"%,%@%v%~%%%%%%%%%ϴlY$heh1sB*CJOJQJo(ph'heh1s5B*CJOJQJo(phheh1s5CJOJQJ+heh1s5B*CJOJQJ^Jo(phheh1sCJOJQJ\o(heh1sCJOJQJ\heh1sCJOJQJheh1sCJOJQJo(#heh1sCJKHOJQJ^Jo( heh1sCJKHOJQJ^J"L!!""t"% %~%%&''.'j''(L(((dhWD`gde dh^gde$dh7$8$H$WD`a$gdegxdhVDWD2^g`xgdedhWD`gdedhWD`gde%%&&''.'h'j'((()$)8)F)`)f))))))))**6*F*°£kZ° heh1sCJKHOJQJ^J'heh1s5B*CJOJQJo(phheh1s5CJOJQJ+heh1s5B*CJOJQJ^Jo(phheh1sCJQJaJ#heh1sCJKHOJQJ^Jo($heh1sB*CJOJQJo(phheh1sCJOJQJheh1sCJOJQJo(heh1sCJOJQJ\o((($)8)**6*F*v*x***l` dh$Ifgdedh-D1$M WD`gde$dh-D1$M WD`a$gde$dh-D1$M WD`a$gdegxdhVDWD2^g`xgde$dh7$8$H$WD`a$gdedhWD`gdebdhWD`bgde F*L*T*X*r*v*************++++++"+$+*+,+2+4+<+>+D+F+L+N+X+Z+^+`+f+h+p+r+x+z+++++++++++++++++++++++++++,,,/heh1s5B*CJKHOJQJ^Jo(ph)heh1sB*CJKHOJQJ^Jph,heh1sB*CJKHOJQJ^Jo(phJ***+++$dh$-D1$IfM WD`a$gde$dh$1$Ifa$gde dh$Ifgde++kd_$$Iflֈ 89= s t0644 lap<yt\+$+,+4+>+F+N+$dh$1$Ifa$gdeN+P+kd`$$Iflֈ 89= s t0644 lap<yt\P+Z+`+h+r+z++$dh$1$Ifa$gde++kda$$Iflֈ 89= s t0644 lap<yt\+++++++$dh$1$Ifa$gde++kdb$$Iflֈ 89= s t0644 lap<yt\+++++++$dh$1$Ifa$gde++kdc$$Iflֈ 89= s t0644 lap<yt\+++,,,",$dh$1$Ifa$gde,,,, ,",,,.,4,6,<,>,F,H,N,P,b,d,h,j,p,r,z,|,,,,,,,,,,,,,,,,,,,,,,,,,,,--,-.-8-:-L-N-R-T-X-Z-n-p-v-x-~--------------)heh1sB*CJKHOJQJ^Jph,heh1sB*CJKHOJQJ^Jo(phO",$,kd e$$Iflֈ 89= s t0644 lap<yt\$,.,6,>,H,P,X,$dh$1$Ifa$gdeX,Z,kdf$$Iflֈ 89= s t0644 lap<yt\Z,d,j,r,|,,,$dh$1$Ifa$gde,,kd2g$$Iflֈ 89= s t0644 lap<yt\,,,,,,,$dh$1$Ifa$gde,,kdFh$$Iflֈ 89= s t0644 lap<yt\,,,,,,,$dh$1$Ifa$gde,,kdZi$$Iflֈ 89= s t0644 lap<yt\,,,,,,,$dh$1$Ifa$gde,-kdnj$$Iflֈ 89= s t0644 lap<yt\-------$dh$1$Ifa$gde--kdk$$Iflֈ 89= s t0644 lap<yt\- -"-$-.-4-:-$dh$1$Ifa$gde:-<-kdl$$Iflֈ 89= s t0644 lap<yt\<->-@-B-N-T-Z-$dh$1$Ifa$gdeZ-\-kdm$$Iflֈ 89= s t0644 lap<yt\\-^-`-b-p-x--$dh$1$Ifa$gde--kdn$$Iflֈ 89= s t0644 lap<yt\-------$dh$1$Ifa$gde--kdo$$Iflֈ 89= s t0644 lap<yt\--BHTV=kdp$$Ifl09  t0644 lapyt\$dh$1$Ifa$gde$dh-D1$M a$gde$dh-D1$M a$gde )Rmh {h USMONCQyv,gt^/}pe;N%NR6eeQ5680Q;N%NRb,g3480;N%NRzёSDR454;N%NR)Rm1746RvQNNR)Rm120Q.U9(u486{t9(u568"R9(u82%N)Rm730RbD6ev54%NY6eeQ32Q%NY/eQ48)Rm;`768Q@b_z254Q)Rm51420vQNDelQS@bYvLN"Rkss^GWkhTls 160X['hTls 8.50;`DNhTls 2.650 DNQ)Rs 19.88%0.UQ)Rs 7.5%0QDN6evs 34.21%30Bl1 {lQS2014t^t^RNt^+gvAmRks0RksTDN:Ps v^RglQSvP:PR02 {lQS2014t^^6e&>khTls0X['hTlsT;`DNhTls v^RglQSv%ЏR03 {lQS2014t^DNQ)Rs0.UQ)RsTQDN6evs v^RglQSv)RR04 Ǐ N{Rg ċNlQS"RrQX[(Wv;N v^cQ9eۏa0ϑ~Nmf[R[yvN EviewsoNvO(u 6f[e [vv0Bl Ǐ,g!k[ Of[uccEviewsoNvO(uel0^z]\OeN eQpenc0Ytpenc !jWvSpe0ONhch0 [yvN bV|ߘuN!jW 2f[e [vv0Bl ,g[Ǐ[OvN~ vvBlf[ucc^zYUOO(uEviewsoN㉳Q[E~Nm0 [yv N bVNGWm9Wё!jW 2f[e [vv0Bl ,g[Ǐ[OvN~ vvBlf[ucc^zYUOO(uEviewsoN㉳Q[E~Nm0[yvV /nyNm9!jW 2f[e [vv0Bl ,g[Ǐ[OvN~ vvBlf[ucc^zYUOO(uEviewsoN㉳Q[E~Nm0[yvN bVQQgE\lNGWm9Qpe 2f[e [vv0Bl ,g[Ǐ[OvN~ vvBlf[ucc^zYUOO(uEviewsoN㉳Q[E~Nm0[yvmQ -NVE\l;`ϑm9Qpe 2f[e [vv0Bl ,g[Ǐ[OvN~ vvBlf[ucc^zYUOO(uEviewsoN㉳Q[E~Nm0Oif[R[yvNOUS 2f[eN [vvBlNT*NiybOUSvwQSOQ[Yq~kXQbOUSYrzOiUS0 N [PgeTNhVYOilQST*NiybOUS7h,gOilQSNR!jbd\OoN N [Q[1. ‰ wOilQS~{USNRd\OAm z02OiUS ccOiUSvk05. SgqOiUS7h,g rzOiUS0[yvNOi!jb8hO[ 2f[eN [vvBlǏ,g!k[ Of[uNNOilQSbO08hOvd\OAm z|~ccOilQS8hOvd\OekSOOOilQS[S_ΘiI{Θivc6Rel0N [PgeTNhVYOilQST*NiyvOUSOilQSNR!jbd\OoN N [Q[1.bOi2.Θiċ0O[bOhvΘi'`(vċ0O3.bOagN[bONv[8h0[#NVv[8h0[bOёv[8h0[9sv[8hI{4..6ROiUS5.[S_Θivc6R[yv NOi!jbtT[ 2f[eN [vvBlf[u!jbbONbHh0OilQStT]\ONXTStbHh0>mNgR0[8h#N08h[_c1Y0TN~HhI{Am z f[uNccOitTv z^Tp latTǏ z-N[fQsv0N [PgeTNhVYHhORgPgeOilQSNR!jbd\OoN N [Q[N"NOi:NO1StNN2s:WgR3#N[8h48h[_c1Y5_cYOYt6T>k{7TN~Hh[yvV Oi!jb%[ 2f[eN [vvBlǏ,g[ Blf[uccOi%vN, z^ OiFUTV{euvy{|NSOi% nSv b0_Oi%vW,gbSbNENlR0^:WxR0V{RN OdvRI{ 0N [PgeTNhVYOilQSNR!jbd\OoN N [Q[ Tf[NRb\~ R+Rnbo\o(W[7bTOi%NXT kNMO Tf[\Ջߍ[7bl 9hnc[7bBlۏLOi%,cknx_[f[u(WU\NǏ z-NvL:N0wQSO SbN N[Q[:1.OilQS%{t z^2.OiFUTV{eu3.Oi% nS b4.OilQS^JTV{eu^:W%R[yvNSimMarketingoN{vU_0q`0N 2N [vvBlSimMarketingoN{vU_0q`0NN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.[Nf[uƖ-NSimMarketingoNvЏ\O ُRSNMTYef[IQvegۏL0v^N(W.^R|~-N_N gvsQech f[u(WNTv[Ǐ z-NSNeegS0 2.~f[uSimMarketing|~v]\OAm z f[uq`oNvO(u0 3.ۏeQf[u|~ [gq(W~.^Rf .^Rf[uq`d\OsXTwQSO]\O0 4.k*Nf[u{vF|~ N]v\~bXT \~bXTx4Y0 5.q`SimMarketing-NTygbJT v^NN!jbsX0[yvN%beu!jb 2 f[eN [vvBl%beu!jbN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.^SNHQۏLsQN%beuv NSYUOЏ\ON*NSimMarketinglQS0 2.f[uN~TRY6kvTybJT\OQRg v^NdQ,{Nc[^ v%bJT0 3. cgq\~ 6R[Tꁄvbeuvh T,{Nc[^v%QV{04.\~~U_eQ%QV{ v^N_YgbL0 5.(W@b g\~QV{[bKNT ^ۏL!jWЏ{ 6qT[k*N\~v%bJTċR _YۏeQ,{Nc[^vQV{0[yv N%R6R[T[e 2f[eN [vvBl%R6R[T[eN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.^SNHQۏLsQN%R6R[T[ev0 2.f[uNTS,{Nc[^v!jb~gۏLRgT$Re TedQ,{Nc[^v%bJT0 3. cgq\~ ~~TOSk*NNva OckT6R[,{Nc[^v%QV{0 4.\~~U_eQ%QV{ v^N_YgbL0 5.(W@b g\~QV{[bKNT ^ۏL!jWЏ{ 6qT[k*N\~v%bJTċR _YۏeQ,{ Nc[^vQV{0[yvV^:W~R0TLr[MOTTLr{t 2 f[eN [vvBl^:W~R0TLr[MOTTLr{tN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.^SNHQۏLsQN^:W~R0TLr[MOTTLr{tv0 2.f[uNTS N,{Nc[^v!jb~gۏLRgT$Re TedQ,{ Nc[^v%bJT0 3. cgq\~ ~~TOSk*NNva OckT6R[,{ Nc[^v%QV{0 4.\~~U_eQ%QV{ v^N_YgbL0 5.(W@b g\~QV{[bKNT ^ۏL!jWЏ{ 6qT[k*N\~v%bJTċR _YۏeQ,{Vc[^vQV{0[yvNO0^JTTeNTxS 2f[eN [vvBlO0^JTTeNTxSN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.^SNHQۏLsQNO0^JTTeNTxSv0 2.f[uNTS,{ Nc[^v!jb~gۏLRgT$Re TedQ,{Vc[^v%bJT0 3. cgq\~ ~~TOSk*NNva OckT6R[,{Vc[^v%QV{0 4.\~~U_eQ%QV{ v^N_YgbL0 5.(W@b g\~QV{[bKNT ^ۏL!jWЏ{ 6qT[k*N\~v%bJTċR _YۏeQ,{Nc[^vQV{0[yvmQ.U nS{t 2f[eN [vvBl.U nS{tN [PgeTNhVY 0Simmarketing%!jb[[ 0oN N [Q[1.^SNHQۏLsQN.U nS{tv0 2.f[uNTS,{Vc[^v!jb~gۏLRgT$Re TedQ%bJT0 3. cgq\~ ~~TOSk*NNva OckT6R[,{Nc[^%QV{0 4.\~~U_eQ%QV{ v^N_YgbL0 5.(W@b g\~QV{[bKNT ^ۏL!jWЏ{ 6qT[k*N\~v%bJTċR _YۏeQ,{mQc[^vQV{0N0[bJTBlN [TyN [vv N [BlV [ekNelN [Q[mQ [~gN [~N^mQ0 z8he_Sb~ċ[N 8he_勞[ zb~ċ[Ǒ(u[bJTb~Ns^eb~v~Tve_ s^eb~^gf[uXhs0NhVYd\ONSu[[[]\Oĉz6R^0RI{JTdQ(ϑI{`Q0b~ċ[e l͑[f[u‰[R0RKbd\ORSyf[v`~Rv8h0N zb~ċ[Rlb~gbs^e30%//[bJT70%N0[^MWYv;NNhVYSSWY peNN*N[Yef[s:NhQ 勞[^MWYv;NNhVYSSWY peSb{:g 32SWY"R{t0Oi0^:W%0ERP0EviewsI{oNDYef[SDe10 (uvYePg[1]NgP[HY0XoeSW ϑ~Nmf[,{ NHr ؚI{YeQHr>y 2009.80[2] 0Simmarketing%!jb[[ 0oNd\OKbQ20;NSfN[1]4TeP[ 0^:W%f[ 0 ؚI{YeQHr>y QHreg2015t^1g ,{VHr[2]^WV ~Nmϑf[[M] ѐ[bI{ы -NVS QHr>y 1988t^0 [3]uV^;N ϑ~Nmf[[M] -NVNl'Yf[QHr>y 2000t^11g0 [4] R&OeKQVW ~Nmϑf[YeyfN[M] FURpSfN 1983t^030vQNSDe~Nm0~0{tvsQQzvQ~qQNSDnI{0  PAGE \* MERGEFORMAT 15-. 6@Vbdlp  24HJ\^tv02DF\^xzййййййййййййййййййййййййййййййййййй,heh1sB*CJKHOJQJ^Jo(ph)heh1sB*CJKHOJQJ^JphU/heh1s5B*CJKHOJQJ^Jo(phIVdnpYEhdh$1$IfWD`hgdekdq$$Ifl09  t0644 lapyt\$dh$1$Ifa$gdedh$1$IfgdexdS$dh$1$Ifa$gdeHdh$1$IfWD^`Hgdekd.r$$Ifl09  t0644 lapyt\xjY$dh$1$Ifa$gdedh$1$Ifgdekdr$$Ifl09  t0644 lapyt\xdS$dh$1$Ifa$gdehdh$1$IfWD`hgdekdvs$$Ifl09  t0644 lapyt\xdS$dh$1$Ifa$gdehdh$1$IfWD`hgdekdt$$Ifl09  t0644 lapyt\ xdS$dh$1$Ifa$gdeHdh$1$IfWD^`Hgdekdt$$Ifl09  t0644 lapyt\ xdS$dh$1$Ifa$gdeHdh$1$IfWD^`Hgdekdbu$$Ifl09  t0644 lapyt\ *2xjY$dh$1$Ifa$gdedh$1$Ifgdekdv$$Ifl09  t0644 lapyt\24BHxdS$dh$1$Ifa$gdehdh$1$IfWD`hgdekdv$$Ifl09  t0644 lapyt\HJV\xdS$dh$1$Ifa$gdeHdh$1$IfWD^`HgdekdNw$$Ifl09  t0644 lapyt\\^ntxdS$dh$1$Ifa$gdehdh$1$IfWD`hgdekdw$$Ifl09  t0644 lapyt\tvxjY$dh$1$Ifa$gdedh$1$Ifgdekdx$$Ifl09  t0644 lapyt\xdS$dh$1$Ifa$gdehdh$1$IfWD`hgdekd:y$$Ifl09  t0644 lapyt\xjQ$dh$-D1$IfM a$gdedh$1$Ifgdekdy$$Ifl09  t0644 lapyt\rxccccccUdhWD`gde$dh-D1$M a$gdekdz$$Ifl09  t0644 lapyt\*.px(*.HJ`hlnr*FJLlr6²~q~qcqcqcqc~qcqcqheh5$CJOJQJo(heh5$CJOJQJ+heh5$5B*CJOJQJ^Jo(phheh5$5CJOJQJhehMI5CJOJQJo(heh5$5CJOJQJo(!hehOF5CJOJQJ\o(,heh1sB*CJKHOJQJ^Jo(ph)heh1sB*CJKHOJQJ^Jph&(*rPd.Nh|dhG$H$WD`gdedhgdedhWD`gdedhWD`gde6<LNR^ ^bd2@BP񯞯{j\hehk\WCJOJQJ\!hehk\W5CJOJQJ\o(%hehk\W5CJOJQJ\^Jo(hehk\W5CJOJQJ\!hehOF5CJOJQJ\o(!hehmcY5CJOJQJ\o(+heh5$5B*CJOJQJ^Jo(phheh5$5CJOJQJheh5$CJOJQJheh5$CJOJQJo("BV&Jt(<WdhWD$^`WgdedhWD`gdedhWD`gdePV "(𭜌yb,hehk\WB*CJKHOJQJ^Jo(ph%hehk\W5CJOJQJ\^Jo(hehk\W5CJOJQJ\!hehk\W5CJOJQJ\o('hehk\WB*CJOJQJ\o(ph$hehk\WB*CJOJQJo(phhehk\WCJOJQJ\hehk\WCJOJQJo(hehk\WCJOJQJ\o(" "@J   ƶƶƶוׇווtוׇƶו׶$hehk\WB*CJOJQJo(phhehk\WCJOJQJo(hehk\WCJOJQJ\%hehk\W5CJOJQJ\^Jo(hehk\W5CJOJQJ\!hehk\W5CJOJQJ\o(hehk\WCJOJQJ\o(/hehk\WB*CJKHOJQJ\^Jo(ph( (6DR`n|dhWD`gdedhWD`gdehdhWD`hgdeWdhWD$^`Wgdedhgde(DFξΫξξ靅sbQbAbAbheh$E5CJOJQJ\!hehmcY5CJOJQJ\o(!heh$E5CJOJQJ\o(#hehk\WCJKHOJQJ^Jo(/hehk\WB*CJKHOJQJ\^Jo(phhehk\WCJOJQJo($hehk\WB*CJOJQJo(phhehk\WCJOJQJ\o(hehk\WCJOJQJ\hehk\WCJOJQJ,hehk\WB*CJKHOJQJ^Jo(phJ^WdhWD$^`WgdeVdhWD$^`VgdedhWD`gdedhG$H$WD`gde dh^gde$dh1$WD`a$gdedhWD`gdeFHJ\^$&>@nprt ,`bfhz|prΰΰސΰΐΰΰސ!heh$E5CJOJQJ\o(heh$ECJOJQJ^Jheh$ECJOJQJ^Jo(heh$ECJOJQJ\heh$ECJOJQJ\o(heh$E5CJOJQJ\!heh{B5CJOJQJ\o(8&@pth|rFVDXpWdhWD$^`WgdedhWD`gdeDFV 4<>BDVXnpTVbn&(8񱡱}i'heh$E5B*CJOJQJ\ph%heh$E5CJOJQJ\^Jo(!heh{B5CJOJQJ\o(heh$E5CJOJQJ\!heh$E5CJOJQJ\o(heh$ECJOJQJ\o(heh$ECJOJQJ^Jheh$ECJOJQJ^Jo(heh$ECJOJQJ\'V(8 *@\$dhWD`a$gdedHG$H$WD`gd@dHG$H$WD`gd$EWdhWD$^`WgdedhWD`gde@BD\l NPRtx|Ƚ֥sfsYsYKsYheh@CJOJQJo(heh@CJOJQJhehRCJOJQJhehRCJOJQJo(!hehRB*CJOJQJph$hehRB*CJOJQJo(phheh@CJOJQJ\h@CJPJaJh@CJPJaJo(hRhRCJQJaJo(h@CJPJ\aJh@CJPJ\aJo(!h5$h$E5CJOJQJ\o(\lRjL^pdvvd,WD,`vgd$Edpgd5$dpgd@$WD`a$gd5$$WD`a$gd)dHG$H$WD`gd@dHG$H$WD`gde $&.68DFJL^bp~ɽɽɽɰ~h~[M[M[M[M[h$Eh5$CJPJaJo(h$Eh5$CJPJaJ+hs2h@CJOJPJQJaJnHo(tH#hs2h@CJOJPJQJaJo(#h5$h@CJOJPJQJaJo(h5$h5$CJQJaJo(h5$h5$CJQJaJh5$h)CJaJo(h5$h5$CJaJo(h5$h)CJQJaJo(h)h)CJQJaJo(hPuh@CJPJaJo(bdbfvۯۃzmWE5h$Eh}KHOJQJaJo(#h$Eh@CJOJPJQJaJo(+h$Eh@CJOJPJQJaJnHo(tHh$Eh5$CJPJaJh$Eh5$aJh$Eh5$CJPJnHtHh5$nHo(tHh}h@o(h}h@nHo(tH+h$Eh$ECJOJPJQJaJnHo(tH+h$Eh$ECJOJPJQJaJnHo(tH#h$Eh$ECJOJPJQJaJo(#h$Eh}CJPJaJnHo(tHŽhehemHnHsHuhejheUh94jh94U h$EhR h$EhNpB*OJQJo(ph#h$Eh@B*OJQJ\o(phh$Eh@KHOJQJaJo(v$a$dlgd$@-dhG$H$WD`gd}0182P. A!"#$%S $$If!vh5L555(5E #vL#v#v#v(#vE :V 4 20"+++,5L555(5E / / / / / / / / p2yt2TTj$$If!vh5L55555"55#vL#v#v#v#v#v"#v#v:V 4h P0"+++++++,5L55555"55/ / / / / / / / pPyt2TTkd$$IfT4hִ"Jl"L" P0"    44 lapPyt2TTl$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 4x Z0"+++++++, 5L5555555 / / / / / /  pZyt2TTkd$$IfT4x "Jl"L Z0"$$$$44 lapZyt2TTI$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 / / / yteTkd $$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0", 5L5555555 yteTkdf$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0", 5L5555555 yteTkd$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd&"$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkdF%$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkdf($$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd+$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V 0",5L5555555 yteTkd.$$IfT "Jl"L0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0",,5L5555555 / / / / / / / / / / / /  / /  yteTkd1$$IfTl "Jl"L t0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0",,5L5555555 / / / / / / / / / / / /  / /  yteTkd5$$IfTl "Jl"L t0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0",,5L5555555 / / / / / / / / / / / /  / /  yteTkd9$$IfTl "Jl"L t0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0",,5L5555555 / / / / / / / / / / / /  / /  yteTkd=$$IfTl "Jl"L t0"$$$$44 layteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0",5L5555555 / / / / / / / / / / / /  / /  BByteTkdA$$IfTl "Jl"FLFFFF t0"$$$$44 lBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / / / / / /  /  BBByteTkdE$$IfTl "Jl"LFFFFF t0"$$$$44 lBBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / / / / / /  /  BByteTkdI$$IfTl "Jl"LFFFF t0"$$$$44 lBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / / / / / /  /  BByteTkd6M$$IfTl "Jl"LFFFF t0"$$$$44 lBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / / / / / /  /  BByteTkdP$$IfTl "Jl"LFFFF t0"$$$$44 lBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / / / / / /  /  BByteTkdT$$IfTl "Jl"LFFFF t0"$$$$44 lBBayteT$$If!v h5L55555555 #vL#v#v#v#v#v#v#v :V l t0", 5L5555555 / /  / / /  /  / yt2TT kd@X$$IfTl "Jl"L t0"$$$$44 layt2TT$$If!vh55 5 #v#v #v :V l0t6,55 5 4yt9VST$$If!vh55 5 #v#v #v :V l0t6,55 5 4yt9VST$$If !vh55#v#v:V l06,55/ / 4a yt9VS$$If !vh55#v#v:V l06,55/ / 4a yt9VS$$If !vh55#v#v:V l06,55/ / 4a yt9VS$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh5d55555#vd#v#v#v#v:V l t06555s5p<yt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\$$If!vh55#v:V l t0655pyt\b 02 0@P`p2( 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p8XV~PJ_HmH nHsH tHJ`J Rcke $1$a$ CJKH_HaJmH nHsH tHV@V Rh 1$$dh@&WD`5CJ KH,PJ\aJ,$A $ ؞k=W[SOBi@B nfh*S*Y(ph-der MW HTML 3\`?/[G\!-Rk.sԻ..a濭?PK!֧6 _rels/.relsj0 }Q%v/C/}(h"O = C?hv=Ʌ%[xp{۵_Pѣ<1H0ORBdJE4b$q_6LR7`0̞O,En7Lib/SeеPK!kytheme/theme/themeManager.xml M @}w7c(EbˮCAǠҟ7՛KY,e.|,H,lxɴIsQ}#Ր ֵ+!,^$j=GW)E+& 8PK!mQtheme/theme/theme1.xmlYMoE#F{oc'vGuرhF[x=ޝzvg53NjHHzZ $ʯI)*E_N&IA!>Ǽ3xN>UWL0Č߫߿z}rx{h9T8T/χ?xY'~3S~O_|w)ӈHt=a+d NG1-RlƁ1RJwT蠯M1K"o he˓ێ½PL-|%EhY7'qP.\L=dqķ3Iofi.ñBRb-JP_pG ݢiKtdӌhFio7;7Q2ȾD>a/Q>XW ˔M_uHq)h +:Viw4rBqϫ"r!2laCbU|!8^8>ܠ,AбVt׎~ls14_=,ɬožTV G"ѦbH'.4x޵w-ϷE|F;v`b3"G 'e\fHO '$i_wp >*8i&LY%\,xҕ= r6f 3Tʅ):ªZKLs&C Mܛ0 [˫p@ע`j۽7 YHxHicT5Ar@HZAZC}i' RQ\m,zo,gQu{Y\,Nר/=L _.̇Y7C6-fSh62"5NHT[X65̫4X%Yֳ2fkhi~tCKF#b +w1m|4`!:U!p5a:~{4mmio ήc8mDJpSǹ橠V1?#Si?3E'pS2W`qB]( 08w nA[s)k8= Aa?R dڒɾcUӽ˲d)#Queb}C!&i0>4S7{z F} 4sKvUKoȳh~1jYUVH5U8Vk;֜L9ŰD ?*|FL"A3>g]dm2iVֵ褽mg % 4 +++. rPp4Z6%F*,-6PF!%),02489=?AMw XFzn`8DL$>>L!(*++N+P+++++++",$,X,Z,,,,,,,,---:-<-Z-\-----V 2H\t\v "#$&'(*+-./13567:;<>@BCDEFGHIJKLNOPQRSTUVWXYZ[\]^_`abcxyz{|}~ $'.!@  @H 0(  0(  B S  ?<l{ % %;*urn:schemas-microsoft-com:office:smarttagschsdate `" 12201431DayFalse IsLunarDate IsROCDateMonthYearDI[^hkNXZ\dflrz|"%&*+08;<@AFLQTUXY_gjku "'(3?FIJU[^_cdjsvw"*.TmwF'*03WZdf      ( * + , 0 1 7 ; F M U [ c i   ) 1 < @ R V q u   * . 9 @ S W a c q y      # % & ' + - 5 : C F M N S V ] _ d g r u y {  $%&'9;@DRVaetv %(-/>BMQZ\hluwuw%'KM_ao"$(,9QVX[joprsvwz{#-19=GKRWbftv  !#$)+18@GPV\ckqw} ")./05<BGNW[_dh %+9@COU{7=Hry|4;>W]hrx$(9;MQ[ci   %HMPX !#(*/168=?DMUoquy|%4FPSY\dgoqwx~ BEJVjm !-7;?B[gkr137=ITVblptw89Mbdhn# * = D t u !.!5!Y!`!s!z!!!!!!!!!!! """""2"9"["b"""""""""""""""## ##### #-#/#5#6##$"$/$6$8$<$a$b$$$$$$$$$$$$$$$$$ %%%!%"%:%;%R%U%U%W%W%X%X%Z%[%]%^%`%a%%%[]xz T V K N vw-0|}!!{"}"""Y#\#&$.$8$`$a$$$$$$%1%U%U%W%W%X%X%Z%[%]%^%`%a%%%ssssssssss3ssss3sssss33N#uac < R  p!q""a$$U%U%W%W%X%X%Z%[%]%^%`%a%%%IQZr"`$$$$$$$$T%U%U%W%W%X%X%Z%[%]%^%`%a%}%%% ,U8JJ^J`CJo(  f f^f` o(0\^`\.r\r^r`\. \ ^ `\) \ ^ `\.^\^^^`\.\^`\)\^`\.hh^h`o(0H\H^H`\)\^`\.\^`\.4\4^4`\) \ ^ `\.| \| ^| `\. \ ^ `\)\^`\. ,Uo        0.;q7 J5LyesV^tyeq%*6o==r\. HUNr\?/2)L$Ak'. 2&m-BAk'i(''Fd?/2)L$%*cTy h*'dH.i('g1H.UZ2EnC=lItD:@oqSm-Bes9G QH7 z$J44^J5LEnC=HUNg18~P6KS P Q  dd6KS4joqS h*KT?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~    Root Entry FHData &{1TableHWordDocument24SummaryInformation(DocumentSummaryInformation8CompObju  F#Microsoft Office Word 97-2003 ĵ MSWordDocWord.Document.89q